I have been hired by Marrara Judo Club (MJC). Marrara Judo Club is a modern judo club in Marrara Sports Complex, Darwin. It is located in a big shed, shared with Darwin Gymnastic Club and some Table Tennis mob. Marrara Judo Club started up in 1978. They have international standered sise mats and is the fourth largest judo club in Australia. Marrara Judo Club send members to various interstate competions each year, such as the Australian Championships. There are 5 different classes for ages 4+. Marrara Judo Club has 10 black belts (I think). They have hiered me to create a new logo for them; one that is still similar to their old, but not as simple.
The current logo has a white backround with a red circle swoosh thing. Inside the red circle swoosh thning, in black writing, it says, Marrara Judo Club. The current logo was made in 1978, meaning it is 43 years old. I have been hired to make the logo more eye catching and modern and MJC wants the logo to be atractive and make people wan to come train with them. As well as making a new logo, I need to create a sign to hang outside the club that advertises MJC; this too needs to be able to catch attention of people then hold it so that they will go train with them.
The sign that will hang outside the club needs to have the new logo on it, show the direction to the club and have a club contact number on it. All of this can be done however I want. MJC wants the new logo to look more modern than the old one, but not make it look like a furtuistic one. The new logo must still have the red circle swoosh thing incorperated in it somewhere,but they do not mid how I incoperate it. Also it must say Marrara Judo Club on it; this also can be how ever I feel is best suited to the logo.
One thing that the logo must have is when it was established at the bottom, like the current logo does. It has to say, ‘Est. in 1978’. MJC wants the logo to have colours that attract their customers and the most likely to want to join. This logo will be directed at people who want to try Judo out. Most of these people are either parents or young adults. While the age range for this product is any age, the most common ages are probably 15-30 years old, as well as some older parents. This means the logo has to use colours and schemes that are attrtactive to those ages.
Teenagers like blacks and dark reds and blues, while young adults like brown, dark red and purple but aslo light blues and yellows, (Brown, 2021). If these colours are used on the logo, it will atratct more people to train with MJC. There will be parents looking to put their younger children in the kids classes, (Which is where a large chunk of the members are), and it will attract older kids like teenagers or even adults to train. The new logo will also make the members and people joining the club feel like they belong to something bigger than themselves, one that does not look as old.
Specifications
Constraints - The sign that hangs outside the club need to have the direvtion to the club and the contact number for the club. The new logo needs to have ‘Est. in 1978, at the bottom of it.
Considerations - The sign needs to have the new logo on it. The new logo neeeds to modern and have the red circle swoosh thing on it somehow. The new logo also needs to have the words Marrara Judo Club on it and has to have colours that attract the customers.
