My client George Vokolos, is one of the owners of Fishing and Outdoor World. My client has hired me to design and prototype a cheap and effective fishing lure that he can sell at a low price. Fishing and Outdoor World is a shop that sells equipment such as fishing lures, rods, lines such as braid, and even fishing shirts. George created Fishing and Outdoor World in 1972, to sell fishing equipment to other fishermen such as himself.
My client George has hired me to create a cheap and efficient spinning lure for him to sell at his Fishing and Outdoor World stores. Other fishing lures that George uses are quite expensive, and his customers have complained to him about the cost. Because of his customers’ complaints, he hired me to create a cheap alternative for them to buy. George reasons that if they have a cheaper product to buy from him, they will buy more. This, he thinks, will make his customers happy again, which is the ultimate goal.
My client has given me four non-negotiable constraints and four things that I can decide upon, considerations. The constraints are as follows. The final product design must include at least one treble hook, or hook with three prongs, the product must be made of at least 50% recycled parts, the product must be able to catch a fish, and the product must be able to be sold at a profit for or under $5, so that his target market can afford it. The things that my client has left up to me are the basic things about the product. The overall length of the product, the width of the product, the size of the treble hook (1 cm, 0.75 cm, etc.), and he has also let me decide what part/s of the product will be recycled.
My client is trying to sell my product to a specific target market, people that are between 15 and 25 years old that cannot afford expensive fishing equipment. By making my product, I am benefiting both the company of my client, and the target market that he is selling it to. By making my product, my client can sell the product at his stores around Darwin for a profit. Similarly, by creating my product, the target market is benefiting because they can buy a cheap and efficient fishing lure.
